SYMPÅTICA
IC what you seE
Let’s get your story told
video - text - images - audio
Sympatica started a decade ago with a small team of content creators working in the marketing/promo space. They felt that in order to sell a show you needed to find the heart of the story, the seed that birthed the vision, the thread that connects the creator to the audience. And this was not limited to clips but to everything in our arsenal necessary to convey the heart. From music, to graphics, to sound design, tempo, words.
Now marketing has evolved alongside growing online interactivity. And the tools have changed to include AI footage, user generated content, challenges, memes, the ever complex adolescent mindspace. And we are there, in the group chats, the online servers, observing and learning what not only gets views but what engages the heart, ignites and inspires.
Works in progress
Editing Brothers Four Media feature film “Wendy & Peter”
CREåTöRES series: Video profiles delving deep into the hearts and minds of Artists
Ruth Chon - Proprietor of Sympåtica
Too often on a Friday night, you’ll find Ruth at her edit station, sifting through hours of footage, culling those golden moments. She is story obsessed. Can’t rest until it’s told. A veteran of the industry, Ruth sees beyond the obvious, like how Thursday is the preferred evening for revelry.